"Honesty Sells" by Colleen Francis

"The general perception of salespeople is not one of honesty. We tend to believe that salespeople are not the most honest people. It's not fair because you may be the most honest salesperson ever - you may have never told a lie in your entire life. Yet, the customer's perception of you is that you're just like every other salesperson. So we're fighting an uphill battle all the time."

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