"Selling Services Effectively" by Mike Schultz

"So much of the business training we have has historically been focused on products. If we apply what we learned about selling products to what we're doing in services, it can really trip us up. Services themselves have specific challenges versus all the other different kinds of things that we can sell as both the sellers and the people who run businesses. A lot of those challenges will necessitate certain kinds of changes with how we go about days to move the revenue higher. "

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