"Strengthening Client Relationships" by Andrew Sobel

"Competition is worse than ever. A lot of people are competing on price. I believe the way to win clients is to do it through relationships and ideas rather than having to compete on price, because then you're a commodity, and that's not any fun. The theme here is moving yourself from being a salesman to the position of being a client advisor - someone who's bringing not just product expertise, but someone who's bringing big picture thinking." CLICK TO LISTEN

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