"Referral Power" by Colleen Francis

"What we're seeing right now is that if you were to make cold calls in your business, it would take between 75 and 125 contacts in order to get one sale, whereas the best clients I work with these days are seeing a 2 to 1 ratio when it comes to referrals to closes. And I don't know about you, but I would much rather make two calls and get a sale than make 75 calls and get a sale." CLICK TO LISTEN

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