"The Power Of Personal Branding" by John Sullivan

"Every day I see how the power of big brands successfully impacts the decision making process, really in so many aspects of life - how it opens doors and how it makes people feel to connect with brands and how they make buying decisions based upon what they know those brands will deliver. But then, there's me. At some point I have to distinguish myself with the customer in terms of what I represent." CLICK TO LISTEN

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