"Closing Strategies" by Tim Connor

"The close is a natural conclusion to everything else you've done effectively in the sales process. You don't turn a poor prospect into a customer with a closing technique, and you don't turn a poor prospect into a customer with a great presentation...The closing is just a part of the sales process, it's not the 'end' of the process. But there is a very successful technique that involves the use of one word...." CLICK TO LISTEN



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