20070714

"Open The To Close Them" by Gerry Layo

"We believe that there are too many salespeople out there focused on the end zone. Too many salespeople out there on a regular basis focus on what they have to do to get from that first meeting all the way to the close. And quite frankly, just like in any profession, we feel that most sales professionals - 75% or better - need to be sued for professional malpractice, because they're wanting to get to that close before they've earned the right to do so." CLICK TO LISTEN



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