"Successful Cold Calling" by Ron LaVine

"The reason we find people dislike cold calling is they haven't found a comfortable way to do it. They look at it as a chore rather than as a game, "How much information can I get on every call - how many people can I discover?" So I try to reframe cold-calling in terms of a game or a puzzle - How many pieces of the puzzle can I find on every call. And if I get more information then I had before, I've gotten a result. And if I've gotten a result, I haven't been rejected." CLICK TO LISTEN


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