"Endless Referrals" by Bob Burg

"It's what I call The Golden Rule of Sales: All things being equal, people will do business with, and refer business to, those people they know, like and trust. My suggestion is always that your main job as a salesperson is to simply develop these types of relationships with people where they feel so good about you, they want to help you find new business, they want to be a part of your life, which means they're happy to connect you by way of referral with lots & lots of other people."


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