"Selling To The Bottom Line" by C.J. Hayden

"It's not enough that people want what you offer - it really has to be something that not only will they spend money to get, but they have to be able to justify that purchase to themselves and to other people. You have to provide exactly what your prospective clients need in order to make a buying decision. And the more concrete you can be about the results the client can expect, the more likely they are to buy."

CLICK TO LISTEN

SalesRepRadio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.