"Be Interesting - Be Successful" by Jerry Acuff

"How important is it to be interesting to our customers? It's real important that we be seen as interesting because the customer makes a conscious decision to invest their time to hear what we have to say."

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SalesRepRadio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.

"Preempting Objections" by Colleen Francis

"The first thing to remember is objections are a natural part of the sales cycle. If you can think about yourself as a consumer for a minute, the last time you made a major purchase - whether it was a house or a car or a really expensive suit - you probably got a bit of 'buyer's remorse' even before you spent the money. We want to make sure before we commit that we're doing the right thing."

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SalesRepRadio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.

"Your Audio Logo" by Robert Middleton

"It's what you say when people ask you what you do. Almost everybody, when they're asked what they do, actually makes the mistake of telling what their label is. If I tell you I'm an accountant, what's the first thing that pops into your mind? Boring. Is that a very good marketing impact?"

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SalesRepRadio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.