"Differentiating Yourself From The Competition" by Dave Stein

"The economic climate we're in is quite unstable. It's a buyer's market out there. There's a tremendous tendency toward commoditization, and that is, buyers deliberately making commodities out of the products & services we sell. A lot of times salespeople are looked at as being interchangeable. How terrible is that? So I look at the salesperson - not the products and services that they're selling - but the salesperson as being the key point of differentiation."

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