"Avoiding Product Launch Mistakes" by Jill Konrath

"Why does a top-notch new product or service that's priced right and introduced at an opportune time end up as a marginal success, or even worse, a dismal failure? Unfortunately, it's because most companies make some pretty significant, but easily avoidable mistakes at launch time.
“I can’t tell you how many times I’ve seen a company’s launch process actually create obstacles or delay the decision for months. Both Marketing & Sales need to make changes if they want to jumpstart their new product sales.”

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