"Branding Your Sales Force" by Joe Heller

"Most people overlook the most tactical weapon in branding and that’s your sales force, because your sales force is out there meeting and charging into your market place every single day – creating an impression and perception of your business. Your sales force is really the brand ambassadors – your organization is being judged on the quality of how your sales people represent your product or service. Branding your sales organization is the first step in establishing value and trust in the marketplace.”

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