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"Overcoming Telephone Terror" by Wendy Weiss

"Telephone Terror - it's demoralizing, it can make you feel bad about yourself and make you feel like a failure - and it doesn't have to be that way. I don't care for the term, "cold-calling", because I think it sounds scary. I prefer "introductory calling" - you're calling to introduce yourself, your company, your product, your services. It's an introduction and we make introductions all the time."


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