"Selling to the C-Suite" by Steve Bistritz & Nic Read

"There are lots of ways to gain access - you can contact the executive directly, you can use a sponsor within the executive's organization, you can use a business associate to help you get to the executive or you can treat the gatekeeper as a resource. The executives gave us some interesting insight of how to get to them."

CLICK TO LISTEN


SalesRepRadio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.