"Business Proposals That Close" by Tom Sant

"It's an odd thing that in our era when process-oriented methods of selling have become so dominant where they focus on a step-by-step method - what they fail to do is account for the fact that at the end, you probably have to develop and deliver a compelling proposal. They get us right up to the threshold of the deal and they've got our hand on the knob, but then we don't know how to turn it."

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