"Becoming a Sales Magnet" by Will Turner

"The idea is to find a bull's eye market and penetrate that market. Become not only a specialist there, but really become the expert in what you provide and what you can do. Those people know other people like them and if you do a good job, they're going to refer you to others. In essence, you're doing a lot less work because you've got a lot more people helping you build your business."

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