"Follow Up!" by Wendy Weiss

"It's imperative to stay in touch with your prospect. Once you've contacted them initially and you've made a good impression and you've introduced whatever it is you're selling, it's still up to you to continue to stay in touch with that prospect until they're ready to make a purchase. And that might take a long time. It's your job to stay in touch with that prospect until they're ready to buy."

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