"High Performance Sales Culture" by Bob Frare

"I've worked over the past twenty years with some 400 different companies and one of the things I discovered is that sales training works better in some companies than others, and I began to wonder why. So I began to interview people to try to determine what constitutes a culture that keeps salespeople motivated, turned on and happy. And I came up with the twelve essentials of a high-performance sales culture."


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