"The Evolution Of Selling" by Scott Edinger

"There's been a dramatic change in selling. If you look back twenty years and compare business then-to-now, almost every major function in sales has undergone great change. The reality is that in the last five or six years in particular, there's been a real dramatic shift in what it takes to be successful in selling. We have to be able to more than simply talk about our products and services."

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