"Negotiate Your Way To Full Price" by Ron Hubsher

"A lot of us in sales have taken some great sales training so we're really excellent in selling. But when it comes down to final negotiation, that's a little bit of a blind spot. Less than 5% of the companies out there have a negotiating strategy and a plan to execute it. And when you do a superior sales effort, you have the ability to negotiate well and command price preiums."

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