"Selling In A Down Market" by Bill Walton

"What we've found is that a lot of salespeople out there are getting either slow decisions or no decisions, where in the past it was all about, 'Okay, here's the proposal, let's go.' The challenges on the other side of the table are every decision the customer makes in the area of buying come with a career implication. So there's a real tug-of-war out there in terms of the mind set of buyers and sellers."

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