"Sell To People With Power" by Josiane Feigon

"No-Po stands for No Power. It can also stand for No Potential or No Purchase Order. But it's someone who has no authority or no influence to make anything happen in the sale. They're sophisticated gate keepers, they're not your typical receptionist. These are people who actually hold positions within the organization and that's what makes it even more confusing." CLICK TO LISTEN

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