"How Winners Compete" by Dave Stein

"Right now, it's tougher than it has ever been before. Better buyers are using suppliers against each other. They are leveraging the difficulty that every company has in trying to win business to enable the buyer to get a better deal. Times are definitely tougher, and it's incumbant on each and every sales rep to arm themselves with what they need to win more business in this very tough, desperate, competitive environment." CLICK TO LISTEN

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